By Poonam Sagar

You’ve heard it a million times: “Success is not just about what you know; it’s about who you know.” And this is especially true if you are looking for your dream job.

With the explosion of social media sites, business networking too has taken to the online platform. It allows you to connect with far more people than you would manage face-to-face and allows you to make contacts across the globe thus broadening your business opportunities from your local town to larger cities. The other advantage is 24/7 accessibility and freedom from having to be in a particular place at a particular time.

Online networking is NOT the same as online job search portals. Think Facebook for business. The world’s largest professional online network is LinkedIn. Introduced in 2003, LinkedIn has over 85 million members in over 140 industries. Most members are professionals not looking to post something on your Wall or date you. Executives from all the Fortune 500 companies are on LinkedIn. The member profiles are based on their work skills, certifications, interests, current and past employment and recommendations.

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