As Non-Resident Indians (or NRIs) we are among the most educated and highest earning ethnic minorities in our countries of domicile - making the term NRI a metaphor for success everywhere. By any measure, we have reached a critical mass and a critical achievement level but, alas, there has been no global media platform to talk about our achievements, aspirations, our culture or multitudes of cultures, and even our idiosyncracies. We believe it is time for a magazine which does just that.

We believe it is time for a global NRI-centric media brand that also provides a common media platform to the global Indian community to communicate. With a sharp eye on trends that affect overseas Indians, exhilarating opinion columns, and overal great writing and design, we have named our magazine India Se.

While India Se is a magazine dedicated to issues that are important to NRIs and PIOs it is not restricted only to these groups of recent Indian immigrants. As a cultural and lifestyle magazine, it also seeks to connect, inform and entertain all people of Indian origin even those a few generations removed, who identify themselves culturally, ethnically and emotionally as Indians. But in doing so, it does not exclude non-Indians who may want to find out what makes Indians – especially overseas Indians – such a powerful and vibrant economic and cultural force globally.

India Se is a monthly magazine delivering the most original coverage in global Indian business, education, fashion, arts and culture. Our focus is on informing and entertaining an international audience of highly educated readers. It is our intention to create a community of the most interested and interesting Indians in the world.

Our Core Team

	Shobha Tsering Bhalla CEO & Editor-in-chief		Nithya Subramaniam Deputy Editor
	Ashali Varma Contributing Editor		Swati Godbole Fanthome Sub- Editor
	Leroy Ford Creative Consultant		Sanjay Salgaonkar Design Consultant
	Sanket Sonar Graphic & Web Designer		Sophia Chia Graphic & Web Designer
	Roopali Pai Sales & Marketing Manager		Nasreen Ramnath Sales & Marketing Senior Executive

Karthik Siva Chairman of the Global Brand Forum	Manpreet Singh CEO, Universal McCann China
Anthony Kang Managing Director, Dentsu Singapore	Pradeep Saxena

Our Mission

Dear readers,

After almost three years of dreaming, planning and hoping, we’ve finally done it! We’ve brought you the first and – we hope – the ultimate magazine for overseas Indians.
India Se (which means “from India” in Hindi) is the first global Indian lifestyle magazine for non-resident Indians (NRIs) and persons of Indian origin (PIOs), otherwise known just as “global Indians”.
As NRIs we are among the most educated and highest earning ethnic minorities in our countries of domicile, making the term a metaphor for success everywhere.
By any measure, we have reached a critical mass and a critical achievement level but until now we have never had a unified media platform to communicate with each other across the many countries we call home.
Until now our NRI media world has been too niche and too fragmented. Despite our love for the written word and our famed loquaciousness, as NRIs we have had no regional or global media platform to talk about our achievements, our aspirations, our culture or multitudes of cultures, and even our (many) idiosyncrasies.
We believe it is time for a magazine which does just that. We believe it is time for a global Indian-centric media brand that also provides a common media platform to the global Indian community to communicate.
Beyond being the best NRI lifestyle magazine, India Se will be a global platform to bring together overseas Indians culturally, intellectually and economically.
It also aims to be the medium through which to transmit Indian values, culture and pride in overseas Indians and help them contribute meaningfully to their adopted countries.
While India Se is a magazine dedicated to issues that are important to NRIs it is not restricted only to these groups of recent Indian immigrants. As a cultural and lifestyle magazine, it also seeks to connect, inform and entertain all people of Indian origin even those a few generations removed, who identify themselves culturally, ethnically and emotionally as Indians.
In doing so, it does not exclude non-Indians who may want to find out what makes Indians – especially global Indians – such a powerful and vibrant economic and cultural force globally.
Our intention is to become Asia’s and eventually the world’s most well-read and influential magazine among overseas Indians and thus create an international community of the most interested and interesting Indians in the world.
Every month India Se will deliver the most original and entertaining coverage in global Indian business, education, wealth management, property, wellness, fashion, travel, weddings, and art and culture.
It will have opinionated and compellingly-written columns by some of the most famous names in literature, film, sport and business – names such as Shashi Tharoor, Mahesh Bhatt, Shobhaa De, Seamus O’Brien and Debashis Chatterjee.
With a gimlet eye on trends that affect overseas Indians, sharp analysis, strong anecdotal evidence and great writing, we promise never to bore you, with stories that make you bit players in the media’s fringe theatres.
Because it will be a magazine produced by NRIs for NRIs about NRIs, India Se will be the most authoritative magazine of its kind and you and your issues will always be mainstream.
Our content list is a ‘thali’ of rich offerings on a variety of issues that are important to you – education, property, wealth management, business & careers, culture and lifestyle and marriage.
It will have everything to provide hours of contented – and sometimes contentious – reading because we know that with your enquiring and incisive mind, you like to be positively provoked and even titillated.
So, just like – or better perhaps than – the best media offerings you left behind and sometimes miss, we will bring you a monthly offering of khatta-meetha delicacies that involve, inspire and affect you in the best possible way.
We hope you will like it so much that you will treat this magazine as your home away from home and write in to compliment, complain or offer suggestions as often as you wish. This magazine is for you, so your opinions are paramount.
India Se could not have happened without its many dear friends and well-wishers who were there to help it take shape when it was still a pipe dream.
Chief among them is one of Singapore’s leading entrepreneurs and a true global Indian – Mohan Mulani, our partner and strongest supporter.
Thanks are also due to Alex Knight, Fred, Manpreet, Karthik, Anthony, Pradeep, Anand, KP, HK, KV, Mr B and dear Indy and all our other friends who believed in the India Se dream.
I would also like to dedicate this first issue to my mother-in-law Sheila Raj Bhalla, who passed away just a month ago as I was preparing to put this magazine together. Her years of unstinting moral support and baby-sitting – thank God for the extended Indian family – allowed me to take up journalism as a career and, above all, allowed me to dream.
Finally, a big ‘thank you’ to my wonderful teammates for whom India Se is more than a job – it’s a career and a cause. Sanjay, Ashali, Roopali, Kapil, Kamlu, Nupur, Mohanraj, Deepa, Sajetha, Shivangi, Vaidehi, Anu, Sarita and Samip – I’m touched you chose to join the cause.